Free PiCK UP! Yellow Backpack: Win £115! 55 Winners!

What's Included in This Offer

We want to let you know about a brand‑new on‑pack competition from PiCK UP! that gives 55 lucky shoppers a free yellow backpack. The bag is valued at £115, so you’re essentially getting a premium‑grade backpack for the price of a biscuit pack.

The prize comes straight from PiCK UP!, the snack brand behind the Original and Choco&Milk biscuit bars. No extra accessories or vouchers are mentioned – the backpack itself is the whole reward.

Because the competition is limited to 55 winners, the chance to walk away with a high‑quality, eye‑catching backpack is relatively rare, making it a standout freebie for anyone who loves practical yet stylish gear.

How to Claim Your Freebie

Here’s the exact process you need to follow to enter the PiCK UP! backpack draw:

• Step 1: Click the claim button below this article to open the entry portal.

• Step 2: Purchase a PiCK UP! Original or PiCK UP! Choco&Milk 5‑pack at any Tesco store or on Tesco.com — the purchase must happen between 9 September and 23:59 on 6 October 2026.

• Step 3: Send a text to 60110 using one of the following keywords: PICKUP, PICKUP1, PICKUP3 or PICKUP7. After the keyword, add a space, then type your full name and postcode (e.g., “PICKUP Jane Doe SW1A 1AA”).

• Step 4: You’ll receive an automatic reply containing a link. Tap the link, then upload a clear photo of your receipt to confirm the purchase.

• Step 5: Wait for a confirmation text; the system will let you know that your entry is complete.

A few extra points to keep in mind:

• Text messages are billed at your regular network rate and are usually not covered by text bundles.
• Only one entry per person and one prize per household are allowed.
• The competition is open to UK residents aged 18 or over.
• Winners are chosen with a random number generator within seven days after the closing date and will be notified by text.

The whole process typically takes under ten minutes once you have the receipt ready.

Why This PiCK UP! is Worth Getting

A £115 backpack for the cost of a snack pack is an unbeatable value. PiCK UP! designs its backpacks to be durable, water‑resistant, and roomy enough for laptops, books, or gym gear, making them perfect for students, commuters, and weekend adventurers alike.

The bright yellow colour not only stands out in a crowd but also adds a splash of fun to everyday errands. Because the bag is brand‑new and not a refurbished item, you’ll receive it in pristine condition, ready to use straight out of the box.

With 55 chances to win, the odds are far better than most large‑scale sweepstakes, giving you a realistic shot at a high‑quality accessory without spending extra money.

Important Tips & Details

• Buy the biscuit pack before the 6 October deadline; late purchases won’t qualify.
• Keep the receipt photo clear and legible – blurry images may be rejected.
• Double‑check that you text the correct keyword (PICKUP, PICKUP1, PICKUP3 or PICKUP7) and include a space before your name.
• Remember that standard SMS charges apply, so verify your plan if you’re on a limited bundle.
• Only one entry per household is allowed; coordinate with family members to avoid disqualification.
• Make sure your mobile number is active after entry, as winners receive notification via text.